Nøgen
89,00 DKK
Nøgen
89,00 DKK
Shampoo, conditioner, shower gel, face wash, hand soap. Each with its own bottle on the edge of the bath.
Or one bar for all of it.
100 % organic virgin coconut oil, water and lye. A little white clay. That's the whole list.
Coconut gives a big, airy lather. The white clay, kaolin, gives it body and glide, so it stays on the skin. It also gives a good glide for shaving.
The clay also holds on to the scent. That's why Nøgen still smells faintly of coconut when it's finished. The scent comes from the oil.
Stone white all the way through.
At least 100 g.
Made by hand in Fredericia.
Ingredienser (INCI)
Sodium Cocoate (organic virgin coconut oil), Aqua (distilled water), Glycerin (forms on its own during saponification), Kaolin (white clay)
Cold process
Organic oils
No palm oil
Plastic-free
Handmade in Fredericia
Glycerin stays in
Doesn't coconut dry the skin?
You hear both. Some say coconut soap dries the skin. Others swear by it.
Coconut is the oil that cleans best, lathers most and copes with hard water better than other soaps. But how it's made does matter.
Can you use it on your hair?
Yes. With one extra step.
This bar works as a hair soap. True soap is alkaline and lifts the hair's outer layer. An acid rinse at the end closes the surface again and gives the hair shine and movement. That's what our Hårskjold is for: spray it into your hair after washing and leave it in.
Why coconut in your hair? Two things tend to settle on hair as a film: silicone from shampoo and conditioner, and lime soap, which forms when soap meets hard water. Coconut is one of the most cleansing oils you can make soap from, so it gets hold of the silicone. And it forms far less lime soap than soap made with olive oil or tallow, so it rinses out more easily.
The first few washes. The most stubborn silicones can take a few washes to go. Until then your hair may feel heavy or unruly. That's the transition. You can check whether your old shampoo had silicone: names ending in -cone, -conol or -siloxane.
Very short hair? Then you can skip the acid rinse if you like. The alkalinity only really shows in longer hair.
If you want to understand why hair needs to be “reset”, and what happens along the way, you can read more here.
How to use it
Lather up in your hands and use it wherever it's needed. The variants with scrub are meant to be used straight on the skin.
Washing up: dish brush, scourer or microfibre cloth.
Flakes: you can also grate it and dissolve it in boiling water. Use it for washing floors, in a spray bottle or for a foot bath.
Why coconut, and why a bar?
Coconut is one of the few oils that can carry a soap on its own. That's why coconut is the only fat in the bar.
The industry knows how well coconut cleans. When a shampoo or a syndet bar says “coco”, it's coconut oil that has been processed and split apart in a factory, e.g. Sodium Cocoyl Isethionate or Cocamidopropyl Betaine. With Cocamidopropyl Betaine, it's residues from manufacturing that can cause allergy. Here the oil is whole.
Salt water. Coconut soap lathers in seawater too. Sailors called it “marine soap”.
Laundry soap. In several countries coconut soap is sold as laundry soap for clothes and stains.
One bar for all of it. A card band around it and a hemp cord through it. That's all the packaging.
Turn a bottle of liquid soap around. Read the ingredient list.
Storage and the cord
Hang it up by the cord between uses, so it gets air and can dry. A soap that dries between uses lasts longer.
Air the bathroom after use. Glycerin draws moisture from the air. That's good for your skin. The soap lasts longest in a room with air. Spare bars are best kept somewhere airy, e.g. in a cardboard box.
The cord. Would you rather have it bare, cut the cord and pull it out. It's up to you.
Why hemp? It's a pure plant fibre, and it can be composted. It holds up in the wet, where cotton rots. And hemp gets by with little water and few or no pesticides.
The raw materials
All our soaps are made in Denmark by the cold process. Fat meets lye. The fat is split. The glycerin is released and stays in the soap — instead of being removed and sold separately, as the industry does.
Never palm oil. We don't use pork fat, rapeseed or sunflower either. Not out of principle — but because the fat profile doesn't make a soap that lasts.
Every single raw material is chosen on quality, origin and function. We have the supplier spec, the INCI and the CAS number for all of them — and we choose the form to suit the purpose, not the dogma: unrefined where the natural content matters, refined where scent and stability matter.
You can read a great deal more about it on We redefine “clean”, where every oil, the clay, the lye and the water are explained one by one.