What's in it
Every raw material, why it was chosen, and what we never use.
True. Not natural.
"Natural" says where something comes from. Not what it is. The word can go on a bag of asbestos and on a bottle of shampoo. It has become so muddy that we've dropped it. We say true.
True can be checked — that's why the full list is here and on every product page, above the buy button.
Cosmetics aren't approved by an authority before they reach the shelf. Whoever sells them vouches that they're safe, and must have a safety assessment. You don't have to take our word for it. The list is right there.
We're small and independent. No long supply chains, no middlemen who need to make money on every kilo of raw material, no long, binding contracts. That lets us choose every raw material ourselves — and leave out the rest.
True soap
True soap is fat that has been turned into soap with lye. The fat and the lye react, and what's left is soap and glycerin.
Much of what's sold as soap today is synthetic cleansers in bar form. The difference is on the list: on ours it says saponified fat, e.g. sodium cocoate. On a synthetic bar it says synthetic surfactants.
Where it's made — and what it's made of
Everything is handmade in Denmark, in small batches. No factory, no subcontractor between you and the bar.
We keep the specific farms and suppliers to ourselves — as every producer does with their sources. In return we're completely open about what is in it: a full INCI declaration on every single product page.
What's in a bar
Water — distilled. Danish tap water is heavy with lime — moderately hard (>60 mg/L) to hard (>120 mg/L), with high levels of calcium and magnesium from the groundwater. These minerals react with the soap's fatty acids and form insoluble salts (calcium/magnesium stearates = lime soap), disrupt emulsification and make every batch unpredictable. We don't accept that.
Oils and fats — chosen per supplier assessment, each with INCI and CAS documented. We choose the form to suit the purpose, not the dogma: unrefined where the content matters, refined where a neutral scent and stability matter.
Coconut oil — organic. Some bars we make from virgin, unrefined coconut oil, so they smell faintly of coconut and of nothing else. For the rest we use refined coconut oil on purpose: a neutral base, so the one thing we add comes through cleanly. Coconut is rich in lauric acid, and that's what gives a firm bar and a strong lather.
Olive oil — organic, Spanish extra virgin, cold-pressed. The base of our two olive soaps — not refined or cut with cheaper oils.
Beef tallow — Danish and organic, from free-range animals, food grade — the same tallow you'd fry a steak in.
Shea butter — we use both kinds, and the choice follows the purpose.
Unrefined in the Shea series. Cold-pressed, from hand-picked kernels and only this year's harvest. Mechanically pressed without heat or water, so as much as possible of the shea's content is kept. That's what you put on your skin and leave there — that's where the content matters.
Refined in the soaps. Neutral in scent and colour, and stable from batch to batch. A bar should smell of what we put in it — or of nothing.
Never palm oil.
Lye (NaOH) — cosmetic grade. Reacts with fat and becomes soap and glycerin. We don't sell the glycerin off; it stays in the bar, where it belongs.
Clay — genuine French illite, kaolin and montmorillonite, ultra-ventilated, from one documented supplier. The colour is the clay's own. Not white kaolin with added iron-oxide pigment (CI 77491, CI 77492, CI 77499), which a lot of "rose clay" and "green clay" is.
Essential oils — from suppliers with full documentation, and named on the list. Not "fragrance oils", not "nature identical".
Coconut charcoal (in the charcoal variants) — 100 % coconut shell. The highest adsorption capacity per gram of the common charcoal types: 1,247–1,450 m²/g against bamboo 600–984 and wood charcoal 500–800.
Every ingredient has an INCI, a CAS number and a supplier spec. We check them, document them and compare qualities before we choose.
What we never use
Mica and titanium dioxide (CI 77891). Mica is overrated. The colours come from clay, charcoal and plants — not from pigment blends.
Coloured chalk marketed as "clay". Our clay is genuine French from a documented supplier. Not white kaolin with added iron-oxide pigment.
"Parfum". One word on a list can cover many substances. With us, every source of scent is named.
Synthetic bars marketed as "soap". We make true soap — fat and lye, saponified. That's a chemical process, not a marketing word.
Palm oil.
Industrially removed glycerin. Glycerin forms during saponification and stays in the bar.
How we make them
Cold process. The traditional method. Fatty acids and NaOH react over 4–6 weeks of curing. No shortcuts. No melt-and-pour from a ready-made block. No synthetic emulsifying.
Every recipe is documented with precise weights. Small variations change the final bar markedly — we weigh down to the gram.
Every bar cures for 4–6 weeks. It's weighed and quality-checked before it leaves us, and labelled with full INCI — no umbrella terms like "perfume" or "natural essence".